Digital Client Campaigns

Visual Design, Art Direction, Email and Text Message Campaigns, Account Management

At iFOLIO, I helped clients—ranging from Fortune 500 corporations to top universities—transition from traditional mail and standard email outreach into digital-first campaigns. These campaigns leveraged interactive design to improve engagement, consistency, and ROI.

 

University of Florida

I created a digital iFOLIO brochure highlighting the university’s leadership in AI and its impact on higher education. This piece was designed as a key communication tool for a meeting with the Governor of Florida, supporting conversations around state funding and legislative priorities. Beyond this initiative, the brochure now serves as a template for future high-level advancement materials.

Equifax

I worked with the VP of Sales at Equifax to design a digital business card in iFOLIO that streamlined networking and lead follow-up, while also increasing web presence. The card could be instantly shared via text or email at conferences, allowing recipients to save contact details directly to their phones. In addition to replacing paper business cards, the digital version served as a branded landing page that enhanced Equifax’s digital footprint.

University of Las Vegas, Nevada

In collaboration with the UNLV Lee Business School development team, we build a multi-touch plan in iFOLIO for their 2025 Nevada Business Hall of Fame Gala. This included event invitations, reminders, and thank-yous tailored to five distinct audience segments, ranging from faculty to corporate VIPs. This strategy ensured broad reach, strong attendance, and increased donor participation for one of their most high-profile annual events.

North Carolina State University

I worked with the NC State philanthropy team to design and launch several iFOLIO email and text campaigns to their alumni base. One interactive campaign invited donors to vote on a towel design for a giveaway. After the winning design was revealed, we created a follow-up campaign where alumni could purchase the towel for $25. This approach both engaged their community and helped raise additional funds.